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Learning Something New
It takes commitment to learn something new. The most brilliant coach or the best teacher on the planet can’t help the player or student who is unable or unwilling to try what’s different. Since...
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Concerns on Home Buyers’ Minds
Trulia published a report recently that summarized the 6 concerns on home-buyers minds. The report has implications for manufactured home sellers as well as the broader housing market Trulia was...
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What is Sales? What does it mean to Sell?
This may seem to be a rather odd question at first for a marketing and sales blog. But for many sales pros, you will get the importance, value – and even fun – of this question right away. What is...
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Golfing and Manufactured Housing Sales
I was listening one Sunday to a motivated golfer. He was maybe 30ish and clearly wanted to be good at the game. So he took lessons. Afterward all the lessons, he went out for a round and began by...
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Manufactured Housing Institute – Suppliers Division – Product Placement Project
At the Manufactured Housing Institute (MHI) annual meeting, the Suppliers Division voted in favor of doing a creative MH industry image building project that would use Product Placement in videos....
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How to Sell More Manufactured Homes
The Cutting Edge of Marketing and Sales blog is not about industry politics, as interesting or important as some find that issue. Rather, as the name implies, it is about selling more homes. That...
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“Whether you Think You Can or Think You Can’t, You’re Right” – Henry Ford
You know the drill. First, it's “that sounds too good to be true.” Or maybe it's “okay, that might work in XYZ's market, but that would never work here.” When I hear that, pardon me, but I can't help...
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Three Steps to More Sales Comparisons Help or Harm You in Marketing and Sales
Let's be really basic and candid. People make comparisons. It is part of what we are and do; we compare people, products, services, entertainment, food, politics, religion. You name it, and people make...
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Are you Asking the Right Questions?
Did you know… that professional selling is more than just 'telling?' that in the right circumstances, your prospect wants to be 'sold?' that good selling is not something you do TO someone, it is...
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Manufactured Housing facts from the National Association of Home Builders...
The following information comes to us from the National Association of Home Builders (NAHB), forwarded from various state executive directors and MHI. “We estimate that in 2014 the average price of new...
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Champion Homebuilder’s Jack Lawless Points the way to Manufactured Housing...
It is axiomatic that proven leaders are more listened to than 'losers,' and for good reasons. You can learn from anyone, we can learn from mistakes (our own or that of others), but performers often...
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What Makes Manufactured Housing so Different?
We are going to keep today short and sweet, from utter necessity (I’ve got a flight to catch!). What makes marketing and selling MH so different? First, step back and take a look from 40,000 feet. If I...
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The Mouse that Roared – Media, Marketing, Financing, CFPB and Manufactured...
Pop quiz time. Does financing influence the levels of manufactured housing sales? Of course it does. An objective thinker need not look farther than what happened in the site-built housing market in...
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Video and The Challenge of Filling the Older Manufactured Home Community
There are many ways that a person can present the facts. We happen to advocate telling the truth, in the best possible light. What does that mean with video? How do you approach filling spaces in...
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Cash and Good Credit Customers Want EVIDENCE – Why MH Testimonials Matter
Let’s be candid. You can say all kinds of great things about your business. But what matters more to a retail shopper is a testimonial. Its not that they won’t listen to you, but some studies suggest...
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“Whether you Think You Can or Think You Can’t, You’re Right” – Henry Ford
You know the drill. First, it's “that sounds too good to be true.” Or maybe it's “okay, that might work in XYZ's market, but that would never work here.” When I hear that, pardon me, but I can't help...
View ArticleClik here to view.
Three Steps to More Sales Comparisons Help or Harm You in Marketing and Sales
Let's be really basic and candid. People make comparisons. It is part of what we are and do; we compare people, products, services, entertainment, food, politics, religion. You name it, and people make...
View ArticleClik here to view.
Are you Asking the Right Questions?
Did you know… that professional selling is more than just 'telling?' that in the right circumstances, your prospect wants to be 'sold?' that good selling is not something you do TO someone, it is...
View ArticleClik here to view.
Manufactured Housing facts from the National Association of Home Builders...
The following information comes to us from the National Association of Home Builders (NAHB), forwarded from various state executive directors and MHI. “We estimate that in 2014 the average price of new...
View ArticleClik here to view.
Champion Homebuilder’s Jack Lawless Points the way to Manufactured Housing...
It is axiomatic that proven leaders are more listened to than 'losers,' and for good reasons. You can learn from anyone, we can learn from mistakes (our own or that of others), but performers often...
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